Lang Strategies Continues Growth, Adds Newest Practice Area

Company expands focus to assist international companies seeking growth in U.S.

Washington, DC (March 15, 2016) – For years, Barbara B. Lang, Managing Principal and CEO of Georgetown-based Lang Strategies, has highlighted the fact that Washington, DC is an international city. Now, nearly two years since starting her own business after 13 years leading the DC Chamber of Commerce, Lang Strategies is launching its newest practice area: International Business Development and Cultural Transition Services

“We don’t want to let cultural uncertainty, a lack of sales and business contacts, and international regulations stunt the growth of overseas organizations looking to do business in DC and beyond,” says Lang. “International commerce is a tremendous asset for the U.S. market, and we want to make the transition as flawless as possible for companies looking to grow their business here.”

The new practice area features the following business functions for successful and sustainable client growth:

  • Facilitating business development opportunities with suppliers, distributors, contractors and generating sales leads, market research and planning;
  • Building marketing and branding through media outreach, digital media channels, and consistent messaging and awareness to build business;
  • Doing Business in the U.S., which involves rules of business practices, mentoring and coaching, and national and regional culture and localization; and
  • Operations/Business Services, including legal counsel, real estate identification, lobbying and talent development.

“This new area of expertise is a natural evolution for our company and represents an extension of the work we already do for our diverse client base,” adds Lang. “It also aligns perfectly with our integrated approach to business growth. We know the only way for our clients to succeed is to ensure all areas of the organization work with each other to maximize results and build a sustainable business model.”

Lang Strategies is the leader in providing businesses and nonprofits with insight on business development, executive leadership development, marketing communications and branding strategy, operations and management and political strategy management. Its business is to define client needs and create a customized plan to exceed their goals and objectives. It competes aggressively and successfully for clients’ respect and trust. Visit for more information.

Media Contact:
Marco Aguilar, Principal and Chief Operating Officer
[email protected]